Shannon Masjedi – A Customer-centric business lady
Undoubtedly, the primary focus of every entrepreneur is the customer as they are the ones who are bringing demands and giving opportunities to them for running their business. But, as we all know exceptions are everywhere. It means several businessmen are not customer-centric, which indicates that their main concern is on profit and ignore the quality of the products whatever they are offering. And, at last, they end up with loss and lose their customers along with their identity in the market.
What is important to run any business for an entrepreneur?
I will not say that only customers are the heart of the business, everything has importance in its way. But, one thing that an entrepreneur needs to understand is that customer is an integral part of any business. It does not matter what product you are manufacturing and in how much quantity, if you do not have the end-users for buying them then it is a huge loss for you as the efforts, materials, money, etc. everything will go in vain.
And, this thing can be better understood from Shannon Masjedi, a woman with unmatched business abilities and confidence to get whatever she has decided for her business. You know that she is a voyager and she does not fulfill this activity because she likes it but gives her a chance to get information about the people of different places through which she can easily determine what their actual necessity is.
Businesses that come under the ownership of Shannon Masjedi:
In the current time, she is a co-maker and vice president of an ice cream parlor called SnoBar where frozen yogurt desserts are served with a completely different taste. What makes them unique from other desserts? Well, most people are aware of the taste of ice cream but how it would be if that ice cream will be combined with alcohol.
This sounds somewhat surprising and also gives a wow feeling as everyone wants to taste, eat, and drink something always different in their life. And, this is what is provided in SnoBar to their customers.
